Steers is South Africa’s leading burger brand and has served South Africans its legendary 100% pure beef, flame-grilled burgers and freshly cut chips for almost 50 years. August is Women's Month in South Africa and Steers picked out a few South African female celebrities and media personalities to salute and celebrate with heartfelt manifestos. These manifestos were delivered to each and every female celebrity and media personality's door step on the 9th August 2018, Women's Day with a special voucher they could use to order a Queen Steer burger on the Steers App. 

This was also a chance for Steers to communicate that they will be renaming their iconic King Steer Burger to a Queen Steer burger for the month of August to celebrate each and every women out there.