The main idea behind “AMPLIFIED” basically is to make the show more powerful, more eventful. The MTN Loud in Naija music tour is one of the biggest music concerts in Nigeria and it features Nigeria’s biggest stars alongside some OAPs as well as Nigeria’s number one music producer; therefore amplifying the entire event would take the tour from the level of a mere music show to a complete entertainment experience coupled with engaging and interactive ideas for the pleasure of our target audience.