Nokia City Lens PDD Night-Offs Case Study
When Nokia were releasing an augmented reality app in 2012, they needed an idea that would showcase its features without boring their youthful TG. We found a unique benefit and coined it. We then made it into a 'night-off' 28 webisode series across 3 major cities in India. We also picked up a Goafest Abbey for our efforts.
Mumbai Webisode (6 of 28) - who won the night-offs in the end, sorry Delhites!
Delhi Webisode (11 of 28)
Bengaluru Webisode (8 of 28)
