Super Growth Plus is an innovative hair food product made from therapeutic plants and other natural ingredients. The unisex hair product was developed by a hairstylist as a remedy to breaking hair, receding hairlines, hair thinning, scalp infection, eczema and other common hair problems faced.
Savage was approached by Mimi's Secret, which is a family owned business, to create a bold and clean visual identity system for the cosmetics business and the packaging for their flagship hair food product, Super Growth Plus. The brand strives to empower people through self confidence by helping them maintain or restore youthful hair in natural textures. Say bye to your bad hair days.
Along with the packaging design, we were tasked to create a visual identity for Mimi's Secret. The client's guidance and vision for the company led us to create a monogram style logo that combines elements of the company name initials.
