Dugladze wines & spirits – Variety of Georgian character
While working on the brand platform of the alcohol producer company, the main idea was built through the variety of Georgian character. It is known that Georgia is divided into viticulture zones and the variety of wine made in different zones is dramatically different. The different natural conditions of each zone significantly affect also on the variety of Georgian character, which is reflected on the wines produced in these regions. The brand architecture and packaging of assortment is the continuation of this platform.
Georgian character, taste and sophistication in the packaging is expressed with the fragments of Svetitskhoveli frescos. These unique frescoes are just as Georgian treasure as Georgian wine.
Product names - "Vartsikhe", "Very Old", "Tbilisi", "Eniseli" and "Gremi" are traditional Georgian wine brand types. We decided to use competitive advantage of the product by using these names.
CREDITS:
Agency : branding.ge
Client : Noblex
Project Manager : Tata Gordeladze
Project Manager : Tata Gordeladze
Visual Identity Project Supervisor: Keti Chubinidze
Creative Team Manager: Anni Chkoidze
Art Director: Maka Chichinadze
Art Director: Maka Chichinadze
Design: Dochery Branding
