"It always rains in your country. Make a poster for visitors to the UK explaining why so much rain is attractive. Don't be sarcastic. After all, rain can be romantic, useful or beautiful."
Our response centred around the idea that rain can bring people together. When it rains, you could run under a shelter and meet someone you'd never usually speak to, or meet your future partner. We wanted to see if our theory was correct, so we constructed an 8ft Umbrella and took it around various cities in the UK. We wanted to see spontaneity, friendships and fun... we weren't disappointed.
D&AD Winner 2012
