Steers is South Africa’s leading burger brand and has served South Africans its legendary 100% pure beef, flame-grilled burgers and freshly cut chips for almost 50 years. Steers is popular for their well-known Wacky Wednesdays. Steers wanted to communicate that consumers could buy a classic burger and get one free in a 10 second retail ad on a #WackyWednesday with a new price point.