Abarrotes Montenegro
ES. / Originalmente llamado «Minisuper Montenegro», es un negocio local que vende productos de consumo del día, ubicado en una de las zonas más pobladas y concurridas en la ciudad de Guadalajara, México.
El objetivo es diferenciarlo de los demás negocios similares de la zona, convirtiéndolo en una tiendita tradicional de barrio mexicano y resaltando su valor agregado: el envío a domicilio. Se fusionó el estilo gráfico de las tienditas de la esquina con la gráfica de los timbres postales de correos de México, para dar vida a Abarrotes Montenegro.
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EN. / Originally called "Minisuper Montenegro", is a local business that sells products of daily use as a convenience store, located in one of the busiest and most populated areas in the city of Guadalajara, Mexico.
The objective is to differentiate it from other similar businesses in the area, turning it into a traditional Mexican neighborhood store-like and highlighting its added value: home delivery. The graphic style of the "little shops from the neighborhood" was merged with the graphics of a Mexican postal stamp to give life to Abarrotes Montenegro.
The objective is to differentiate it from other similar businesses in the area, turning it into a traditional Mexican neighborhood store-like and highlighting its added value: home delivery. The graphic style of the "little shops from the neighborhood" was merged with the graphics of a Mexican postal stamp to give life to Abarrotes Montenegro.
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Photos by Gilberto Torres @legilephotography
