Shweppes Egypt
Creative Team:
Leo Burnett/ Cairo
Mohamed Fouad, Mohamed Kamal, Tarek Metawea, Ayman Anwar, Moe Abdel Kader
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BRAND SUMMARY
SCHWEPPES HAS BEEN IN THE EGYPTIAN MARKET LONGER THAN MOST OF THE COMPETITORS. GIVING IT AN EDGE TO SPEAK WITH A CONFIDENT TONALITY AND STORNG BASIS OF EXPERIENCE.
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BACKGROUND
Any noise Schweppes makes has an impact. if it says anything about the brand it defiantly has equity!
THIS TVC WILL BE THE RELAUNCH OF SCHWEPPES IN EGYPT. MAKE SCHWEPPES THE MOST RELEVANT ADULT BEVERAGE OF CHOICE.
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PLATFORM
BUILDING ON A GLOBAL PLATFORM: ADULTHOOD
الـخبـرة
Accumulated years of experience add up to build an unmatched source of experience and wittiness. Just like Schweppes has long been there and seen it all, each of our carefully chosen brand ambassadors live their lives like a boss. Backed up with an endless stream of hot advises spot on to each situation in our copies and powerful enough to flip the scenario and turn it around in your benefit. Each cpy in our campaign will highlight a situation where someone is under the spotlight of making a decision in testy/edgy situations that would either make it or break it. In the heat of the moment, our brand ambassadors ( Mahmoud Hemieda or Sherine Reda) appear offering unexpected “hero piece of advise” that no-one less experienced would be aware of, like a boss.
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