Challenge: create an on-site presence for WBEZ that engages audience and co-creates an experience that mirrors the experience of the product. 

 

Result: Repurposed the step and repeat photo concept, added photo bubbles and a good photographer with the ideas and creativity of our audience. Generates a unique experience for participants, drives traffic to social media channels where they can find photos post event and has been a fantastic source material for future campaigns and collateral.