Tiep Suc Mua Thi 2018
Moment : June - July 2018
Every year, the Youth Union of Ho Chi Minh City collaborates with the Student Association to organize an annual campaign called “Tiep Suc Mua Thi”, which means “Supporting students who are going to register for universities”. The University Architecture of Ho Chi Minh City - UAH - is one of the universities in Sai Gon joining this campaign.
The logo is changed yearly with the different meaning, different key visual and concept. It does not have any permanent identity. This year, me and the team want to specify the importance of the synchronism. We came up with a logotype which was closely related to the identity of our campus. We have tried to put our university name’s abbreviation - UAH - into the logotype with a little different typeface. It is not too hard to realize. As an organizing committee, we really want our works will last longer than us.
A stamp which is sticked on an envelope with an acceptance paper for student inside, will be chosen to be our key visual this year.
Based on the graphic variations which were produced from geometric shapes and lines, we have creatively designed an identity which is accessible, friendly and easy to understand. Participants were divided into 6 small teams which leaders are one of the organizing committees.
Based on the graphic variations which were produced from geometric shapes and lines, we have creatively designed an identity which is accessible, friendly and easy to understand. Participants were divided into 6 small teams which leaders are one of the organizing committees.
One lovely participant on the casting day - Number sticker
Brand elements and products of "Tiep Suc Mua Thi" include logotype, digital media design, poster, standee, ID card, handbook, stickers, aluminum label pin, spoon and chopsticks set, T-shirt for participants and music video.
Thank You.
We love your appreciations and comments.
Credits
Head of Media team : Lan Anh (Julie Nguyen)
Co-Leader & Content creator of Media team : An Sen
Motion Graphic Designer - Leader of Command team : Jason Hoàng
Editorial, design and produce manager the handbook - Leader of Knowledge Consulting team : Todd Huỳnh
Illustrator of Media team : Minh Trang, Phương Trinh
Photographer of Media team : Minh Quý, Thanh Nhã, Ngọc Hoa, Quốc Bình, Hồng Ân, Lê Hậu
Product manager of spoon & chopsticks set - Leader of cooking team : Quốc Hòa
Product manager of key fob : Xuân Hậu
Numbers creator : Chánh Hưng.
Big thanks to over 170 participants and 6 leaders of each team (including me)
Article on iDesign - eMagazine:
