With the largest Millennial population in the world, research conducted by WHO acclaims that India is the
most stressed and depressed country – a major contributing factor being the Indian education system.
Considering the generations’ heavy consumption of digital facilities as a leading contributor to stress build up, this project draws connections between digital dependency, e-learning at universities, and the digital natives (Millennials) themselves. India is amongst the top destinations for education and is amid the fastest growing markets for e-learning. Digital literacy has improved distant education, classroom based learning, online learning management systems and learning through mobile applications. However, constant interaction with technology at universities and multiple personal gadgets that facilitate virtual global connectivity and increase accessibility, has led to issues like stress, “digital heroin”, screen addiction and health hazards in categories of physical, mental, emotional, behavioural and cognitive abilities.
The need to disconnect to reconnect and reinstate ones intuitive humanness thus arises.
Logo Iterations for Catapult
The Catapult Dynamic Logo (and Construction)
The box signifies physical spaces while the free flowing organic lines represent explorations and ideas taking shape.
Dynamism came about as an element of ever-evolving spaces and ideas. The peppy colours and Sans-Serif typeface
i.e. Sapient Sans lend a young and playful edge to the identity.
Ambience Referencing
Picture Credits (Top Left, Clockwise): V+ Lounge, Hangzhou, China; Parametric Architecture; 6 Degrees Cafe, Indonesia
Black and white are the colours of whyle. While black signifies mystery, power and control,
white represents serenity, calmness and soul. The bold contrast signifies what one covers,
the other uncovers. The core idea of using greyscale is to break away from colour noise.
Picture Credits (From Top Left, Clockwise): 21 Balançoires, Montreal; Impulse, Montreal
The installation itself was not designed for / under this project; images only used for representation.
All rights for the same lie with 21 Balançoires installation, Montreal and Impulse installation, Montreal.
Thinking along the lines of de-stigmatizing, living in the moment and breaking the digital
trance, the idea of travel exhibits or moving experiential installations was born.
Aligning with Millennial preferences of exciting experiences and casual interactions,
this exhibit would be centred on temporary escape through distraction and detachment.
The aim would be to create repeated experiences without being repetitive, by means of
expansion through portability.
Venue in Bangalore: UB City
Logo Iterations for whyle
The whyle logo represents balance, collaboration and connectedness.
The logo uses Sans-Serif font Bookman BT Headline.The brand typography uses a combination of Serif font Bookman
Old Style and Sans-Serif font Centrale Sans to maintain a balance and display the brands modern, casual personality.
Inspired by the Op Art Movement and fade patterns, I began creating combinations
of geometric shapes and patterns, which had a more relieving, relaxing effect.
Not intended as one unit, the 5 elements that compose the pattern were developed into signature graphics
and used individually. Each of these segments signify the transition from a cluttered to a clear mind. Common
to all however, this guided movement and deliberate fading evokes a feeling of escape and detachment.
These publication pieces are to be kept in stands in the Apollo i.e. client
waiting rooms, lounges, cafeterias, etc. for people to read and/or take away.
Window Stickers
Entry Bands
Shuttle Service
Disclaimer: I hold no rights to the installations in this project. They are the property of 21 Balançoires, Montreal
and Impulse, Montreal. These are used only for academic purposes and shall not be in anyway used commercially.
