MADIC
MaDIC is a research project about disruptive innovation from the Science-to-Business Marketing Research Centre from the FH-Münster.
The visuals for the project were developed based on the disruption meaning, and the capabylity from disruptive entrepreneurs to perceive the obstacles and adapt the business to aviod it.
In that way, three different elements were choosen as visual elements for the projecs. The 3 elements have the capability to adapt and match to each other, providing new meanings and symbols. The visuals works also as free structure, which makes it easier to adapt to any printed or digital media.
The results of the research were presented to the project partners through a Whitepaper. All graphic content was developed with the simple elements and its combination.
In partnership with S2BMRC
Roles in concept development, graphic elements and applications
Münster, Germany
2018
