The inspiration behind the visual identity
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The brand identity concept for Aratta Distillery is inspired by the old machinery that has been used to distill fruit brandy for centuries.
The main objective of the factory is to produce high-quality spirits while keeping the traditional methods of brandy-making passed to them from their ancestors. Thus, the logo features the old copper still illustrated in a way to portray the values and approaches of the company.
Because the Distillery prides itself in the organic and delicious fruit brandy produced through their unique distillation methods, the team wanted to put emphasis on the exact machinery used in the process and delicately build the entire brand around it.
Credits
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Client: Aratta Distillery
Illustration: Areg Apresyan
Graphic Design: Armen Khudgaryan
Hrach Simonyan
Photography: Areg Amirkhanyan
Copywriting: Lili Avetyan
Thank You!
