Where tradition steals the eyes of modern people,
A fresh and good way.
A fresh and good way.
How do we feel when we talk about tradition?
Dancheong, the image associated with Jonggaegae, must be old and old.
The Gooksoondang X NewRiver project began with the idea of reinterpreting the tradition and bringing it to modern times.
Gooksoondang is a traditional liquor company that restores our alcohol and provides it to the public. At the end of the Goryeo Dynasty, the government restored the ' method of fermentation of raw rice ' aimed at making Korean liquor, which represents Korea.
Since the birth of Baekseju, we have introduced a variety of products including makgeolli, Wookooksaeng, and icing.
The first way is to bring tradition to the present day.
Gooksoondang is where traditional liquor is made. In other words, the image we have in our traditional liquor is reflected in our corporate image.
How can I keep my tradition and appeal to modern people?
We found the answer in ' modern ' to make international branding easier for modern people. We considered focusing on the pure function in the introduction of modern times, excluding the glitz of tradition. While throwing away decorations, branding was conducted in consideration of readability and simple form and proportion for meaningful communication.
Direction 1. For customer to make their own choices to have feel affinity.
To expose a variety of contents without leaving the brand image of Gooksoondang, the company built them simply and modern from the layout. Content contents are presented in a modern way, but the area in which contents are captured allows the content itself to be viewed well. It has tradition, but it is not boring, so we will give new trials to our visitors.
The second way, you can see it all at once.
We embody a lot on the main page.
Main Page is divided into main visual, product introduction, backseju Village, human resources recruitment, multimedia, and SNS areas. Prior to the project, the content layout was designed based on data learned from Google Analytics's analysis of visitors. We exposed new mainstream products with a large number of existing pageviews, followed by products per country such as Baekseju Village and Makgeolli to the front.
As a result, 74 % of new customers, on average 90,000 visitors per month, have intuitive access to the desired menu without having to go through many unnecessary steps.
Third, Facebook, and Instagram.
We considered a good way to approach younger generations on our website. As a result Gooksoondang consistently introduced the tradition to today's younger generation. SNS is very important in appealing to the younger generation. However, for a site administrator, running SNS separately from the website can be a burden. We looked for ways to appeal to customers and make the site manager convenient.
We chose Instagram API link and implemented it on our website.
Instagram APIs, which are based on hash tags, are often used by many companies to bring in certain images or simple videos. By introducing API link, it was not just about the official Instagram exposure registered by a manager. We used hash tags to call up a variety of Instagram images registered by our customers and have them show off the hot topic Gooksoondang brand on SNS.
It is the introduction of the SNS strategy of KooksooDang's homepage.
Fourth, always So that they with us
Gooksoondang maintained identity consistency with the same UI / UX design between PC and mobile. The modular content design by block was introduced in the PC configuration, making it easy to separate and combine modules from mobile devices for content relocation. The introduction of modular content aims to satisfy our customers. We support the ability to change the contents of the website to the extent that the design guide is not significantly damaged. This allows new modular attempts to satisfy diverse customer needs and reduces costs without having to relocate the entire page. It also enhances manageability with responsibility-optimized features that change the PC configuration just as mobile does.
Traditions go through modern times to the future.
The Gooksoondang project introduced modern urban emotional and functional designs without emphasizing the decorative or colorful traditions while conveying traditional corporate values and philosophies. With simple and simple colors and the use of Typo, we have recently applied SNS trends such as linking SNS API channels to neat design guides without any redundancy. In addition, we organized contents through modular design to facilitate operation and maintenance from a management perspective, and analyzed visitors ' type to design and plan effective content layout.
We are constantly participating in a world of endless growth.
The truth of the Gooksoondang x NewRiver project is that we are working together to figure out how traditions move through modern times into the future.
