We conducted a renewal project for Lotte Precision Chemical Company, a global chemical company.
Lotte Precision Chemical Company, a global chemical company affiliated with Lotte Group, has updated its website to build an image of a global company based on the latest web trends. It was planned as a card type modular layout considering unity with mobile devices. we have added to give a friendly color that allows us to approach and communicate expertise in the difficult field of chemistry.
Layout and color for easier information delivery.
Lotte Precision Chemical Company`s intuitive modular layout and various colors make it easier and more friendly to communicate information about products and technologies that can be heavy.
Intuitive UI/UX for mobile user convenience.
The main menu is designed on the main page so that you can go directly from the main page to the main menu without unnecessary movement. The main menu consists of text and icons.
In addition, by making full use of the overall configuration and design of the PC version, we have maintained the unity of the PC and the mobile version.
We have raised the identity of Asia Top 10 Precision Chemical Company, Lotte Precision's business direction and non-construction.
Starting from general chemical business, which is the foundation of the chemical industry, we expanded our business scope into highly value-added precision chemical field, such as Anycete, Macelos, and others, and TMC. It promoted businesses in electronic materials such as semiconductor development materials, color laser printer toner, and intended to efficiently expose them on its website as a company specializing in technology based sports utility chemicals.
Implementing AJAX data loading for fast, effective content delivery.
Lotte Precision Chemicals provides data loading through asynchronous communication (AJAX) when switching categories in a web-page to quickly convey information about brands and products. Korean language and English are provided on PC and mobile websites so that users can acquire information in various countries and environments. It is implemented to provide optimized screen depending on the connectivity environment.
It also connects the brand's T-Story blog with Facebook content via API to provide users with the latest news about the brand in real time.
We use the stock information API to link real-time stock price information to the brand. Bulletin pages such as public disclosure information, IR data room, PR data room, and human resources recruitment also implemented fast and easy loading of data through asynchronous communication (AJAX) and the appropriate layout for each page.
Web accessibility for users in a variety of environments ; robust markup increases corporate reliability.
Lotte Precision Chemical is a project that supports cross-browsing starting with the version of & Explorer 8. We've been working hard to translate content across areas beginning with main page design into markup and CSS. Strong markup and web accessibility will be factors that add credibility to your business.
Increase access to content with a mobile METRO UI design that enables you to easily learn from it with a touch.
Provide the same user experience so that there is no confusion about the corporate identity with the same tone and manner that you can feel continuity with your PC's web page. It is designed to view the entire menu at a glance and easily access sub-pages with a single touch with the Metro UI design in modular format.
It combines a simple line-shaped icon design and realistic visuals that express the sense of presence and delivers a sophisticated corporate image.
Establish a corporate identity with unified UI design.
Provide consistency between mobile and PC designs with the same tone and manner as the PC version of the design concept. For sub-content except main, we can take advantage of the neat impression from the & PC web pages to avoid the most decorative features with color matching and minimizing the & line design. It also reduces visual complexity with minimal images. We wanted to develop a design that is optimized for mobile devices and enhance content concentration.
Content-centric mobile UI, efficient design with ease of management.
In consideration of the ease of content management of Lotte Precision Chemical, which boasts a wide range of products, the image ratio of the pc web was applied in the mobile environment at the same rate. Therefore, it has been designed and designed so that the administration of the pc web site can expose the same applied screen on the mobile web without the need for individual management of mobile pages.
