We were commissioned by New Era Europe to create compelling video and print content for the brand’s Summer 2018 campaign for their Home of the Trucker headwear range. Creating content to highlight a series of caps showing the headwear’s versatility in any social setting and representing a key style accessory for the on-trend youth we shot a series of short films in Barcelona. We focused on cool, lifestyle environments such as beachfronts, skate parks and urban industrial areas to showcase our models, steppin’ out and on the move, always sporting their Trucker cap.
The final content package included films for 4, 8 and 12 pack Trucker ranges as well as still photography for use across the brands social, digital and retail platforms.
