Kitchenware brand, Lemon & Lime has a broad selection of drinkware, glassware, food containers and other kitchen accessories. When I started my role at United, management briefed me to refresh the brand and create a new, contemporary look. My idea for the logo was to re-envision some of the old brand elements, including the colour and pattern, while using a slightly different typography. I also wanted to design a logo that could work as a stamp and be as versatile as possible for different packaging.

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