形變 · 拾貳獸 - 生肖海報

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形變 · 拾貳獸 - 生肖海報
Metamorphosis : Twelve Beasts — Poster Designs Themed on

the Twelve Animals of the Chinese Zodiac

Metamorphosis : Twelve Beasts —

Poster Designs Themed on the Twelve Animals of the Chinese Zodiac

「十二生肖」一直是建構東方華人文化的重要因子，其影響層面廣泛，從古人對於天地臆想進而觀出宇宙天體運行，到圖騰崇尊其特性為所用之動物有靈信仰，乃至人對於趨利心性嚮往而賦予圖像吉祥寓意之觀念，一路走來至今，即使這樣歷史悠久之「傳統」題材，於現代依然提供人們無數寄託與想像，與時並進而不顯過時。

本創作是將「十二生肖」圖像重新定義，從文本符碼裡擷取要點與之結合現代視覺設計（解構形式）手法，使其變體再造，衍生出截然不同的嶄新面貌。希冀本創作能給予他者另種觀點去看待生肖文化。

The twelve animals of the Chinese Zodiac have always been an integral part of Chinese culture. In the beginning, the ancients mapped out their own astrological system through their observations of the skies and their imagination, and assigned representative animals to the constellations according to their features, thus creating a set of beliefs in the spirituality of animals. The tradition continued all the way until modern times, where auspicious meanings were given to the symbolic animals to satisfy the inherent human need to find positive meanings in everything. With a long history paving the way, this ancient tradition continues to bring the people of our time a huge scope for imagination, with new, modernized meanings often related to the twelve symbolic animals.

This art creation study redefines the graphic symbols of the twelve animals of the Chinese zodiac, finding the main elements from cultural codes in texts and combining them with modern visual design (deconstruction form) methods to achieve a metamorphosis and endow the animals with brand-new images. The aim of this study is to provide a referential set of design methods as well as a new perspective In viewing the Chinese zodiac culture.

PROJECT INFORMATION
Project Name : Metamorphosis : Twelve Beasts — Poster Designs Themed on the Twelve Animals of the Chinese Zodiac
Launch Year : 2017
Art Director : Evan Liang
Designer : Evan Liang

Photographer : WU2 Creative

Client : Me