The heart is a semi mechanism organ and the core engine that keeps the city running. It is connecting every artist in the city and feed off them inspiration to expand their talents and imagination. Amazing moment happens on the artist when inspiration meets imagination. It is about their connection and dedication to their work. An inherently personal story that promotes them as being the pulse that keeps the heart of their city pumping. The idea is about connectivity and acknowledging your connection with your environment and the people around you. By hooking up to it you can create magic.