14th Athens Digital Arts Festival

Behance.net

14TH ATHENS DIGITAL ARTS FESTIVAL


Client: Athens Digital Arts Festival
3D Artists & Motion Designers: Kakia Konstantinaki, Tina Touli
Graphic Designers: Jakob Ritt, Tina Touli, Yunxin Stella Wang
Sound Design: Nalyssa Green
Case Study Photography: Denis C. Merten, Kakia Konstantinaki, Lea Abaz, Samaras Constantinos, Tina Touli
Retouching: Tina Touli



This concept uses the notion of the singularity’s ambiguity to create intriguing abstract visuals which have the power to entice potential audiences. A key element is used to introduce the spectator to the idea of singularity and to set the overarching mood for the Athens Digital Arts Festival 2018. 

Singularity can be interpreted– as we are all aware – in a multitude of ways. The term is used in physics, mathematics and futurology to describe a range of scenarios from “the merger of human and machine”, “artificial intelligence becoming so real that we will not be able to distinguish it from humans”, “the end of the world” to “eternal life”. And this is just scratching the surface.

Introducing “the object” as an abstract shape that is just hovering, looming, approaching, ever present – represents the idea of singularity. It is an idea that is abstract, hard to define, present, but cannot be pin-pointed exactly. The reflective surface of “the object” shows a mirror image of the Athenian cityscape it is placed in, which is distorted according to its shape. This object is placed in a setting that is familiar to the audience. This way, a juxtaposition of something that is completely grounded in reality and something that is categorically philosophical is created. By placing “the object” in a familiar surrounding, we are beginning to shape a relationship between the spectator and the idea of singularity. 

This relationship will vary from person to person. While one might be completely new to the idea, and the other might have already studied the subject, “the object” leaves room for each individual to shape their own interpretation of what singularity can be, either something good or bad. 



14TH ATHENS DIGITAL ARTS FESTIVAL CAMPAIGN DESIGN
14TH ATHENS DIGITAL ARTS FESTIVAL CAMPAIGN
14TH ATHENS DIGITAL ARTS FESTIVAL
14th Athens Digital Arts Festival
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