The Remedy Kitchen ~ Logo and Branding Design
Stephanie Hinton is a Sydney based naturopath with a passion for whole foods and natural, herbal medicine. We wanted her branding to evoke a sense of grounding back to nature with the healing wisdom of natural remedies. The ideas that we wanted to cultivate were warmth, earthing, hand crafted and natural medicine.
Stephanie wanted a logo that would work with her current website and branding that could bring out the feeling of being nurtured and comforted.
The Creation Process
We decided to draw the mortar and pestle by hand. It feels personable and warm, like you are being nourished and cared for. It also conveys the concept of creating a healing balm or poultice using nature by hand.
As part of the process, we explored a number of different colour options for The Remedy Kitchen. These warm hues give the logo a little bit of pop. We decided upon the burnt orange because it resembles clay and the earth.
The Mood Board
Words to describe the brand
Ancient wisdom and rituals
Earthing, grounding
Healing herbs and nature as a remedy
Feeling like you have returned home, comfort, identity
Thank you!
