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Tonkotsu Visual Identity

Branding, Graphic Design, Typography

- PROJECT FEATURED ON:
- Student Show — 8/29/2018
- PROJECT FEATURED ON:
- Branding — 10/12/2018
- PROJECT FEATURED ON:
- InDesign — 11/16/2018

Brand visual identity for a Japanese ramen chain in London, Tonkotsu.

My response to their concept being where modern Japan
and modern London meet was a unique mark combining
kotsu kanji 骨 with a geometric wordmark.

Geometric plains and patterns were textured by hand to represent
the craftsmanship of the restaurant.
Year: 2018
Client: Tonkotsu
Agency: Something More Near
Photo: Tonkotsu

About Project

Brand visual identity for a Japanese ramen chain in London, Tonkotsu. My response to their concept of where modern Japan and modern London meet was a unique mark combining kotsu kanji 骨 with a geometric wordmark. Geometric plains and patterns were textured by hand to represent the craftsmanship of the restaurant.

Published: July 23, 2018

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