Branding project. Choose a UNESCO World Heritage Site (Petäjävesi Old Church in Finland), and produce a logo, booklet, letterhead, and business cards. Two things about this marvelous wooden church stuck out to me: the ornate patterning that graced its facade, and the umlaut-tittle-umlaut pattern that decorated the site's name. A series of dots became a motif throughout; chevrons that mimicked the woodwork became the logo.