The Zodiac project exploits the peculiar universe of sectarian movements to denunciate the concept of buying your spirituality. The idea is to create a cult from scratch to demystify those organizations by showing that everyone can pretend becoming a Guru without being questioned.
In the Zodiac Union, the main purpose is to consume the images and products of the brand to reach the next spiritual level. There is no figurative representation of a Guru but only his computer page, allowing everyone to put themselves in the commands of the Zodiac.
In the Zodiac Union, the main purpose is to consume the images and products of the brand to reach the next spiritual level. There is no figurative representation of a Guru but only his computer page, allowing everyone to put themselves in the commands of the Zodiac.
