ROHAN SAMASTA
IDEA: THE IDEAL WORLD
The Rohan property at Bhugaon presents an ideal parallel world - quite unlike any other.
No matter who you are, no matter which home you pick, you get the equal amount of sunlight and breeze,
your balcony opens to the same splendid view. We are celebrating this ideal world here.
The campaign covers situations where we show two different characters reacting to the same view, breeze etc.
Their reactions are positive but drastically different, in accordance with their personalities.
Stemming from the thought of the 'IDEAL WORLD' we've used 'FLAG' as a visual device
to show the 'COMMONNESS' shared by people at literally different levels.
