LeaderSource - Logo Redesign

    The mission of LeaderSource SGA is to catalyze and strengthen indigenous movements of healthy leader development and care, and thereby accelerate church planting and disciple-making, especially in areas of the world where Christianity is growing rapidly.

    In short, they equip churches to build healthy leaders. They are based in Elkhart, Indiana,
    and have representatives in the U.S., Africa, India, and Asia.

    The current logo is dated and needs a redesign to fit the future missions and blend better into the current market.

    Some core concepts that needed to be explored:
    - A feel of movement. "Leadership" means movement -
    - The idea of source. Their leadership models are deeply Christ-centered. Jesus Christ is the source of leadership -
    - Simplicity. Their work is known for being practical and simple -
    - Persuing the the highest -

    Logo redesign / Color suggestions / Typography suggestions

  • Client response:

    "Jeroen is a joy to work with. He’s a hard worker, fast and excellent communicator and very creative. Also Jeroen genuinely cares about getting the “right fit” for his work. in addition, I was impressed with the graphics community around Jeroen who engage with him to help him in the creative process."

    Malcolm Webber, Ph.D.
    Executive Director