Chartered Accountants ANZ






  • Chartered Accountants Australia and New Zealand

    We were tasked with creating a consistent, ownable visual-style for Chartered Accountants that could work across the myriad of their internal organisations and divisions.

    We started with two shapes derived from the logo – the circle and the triangle – and created a flexible visual system that could work with almost any message.










  • We then developed a visual framework based on a style that any accountant would  be familiar with – a ledger. We subtly brought to life a Chartered Accountant’s obsession with numbers by featuring right-aligned headlines and ‘total’ underlines.










  • The style runs across both brand and tactical communications, right down to stationary and social media.








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