Did you see it? The logo represents the idea of the company - providing office space for all sizes of business, from a small, 1 person business right to the top end. I wanted multiple sized boxes in the overall shape to represent the different opportunities and availability for any and all clients. The fun thing about this one is that you can see in the shape created into an icon, every letter can be formed in both upper and lower cases.

Twitchy Rabbit are an email marketing platform, and they contacted me to redesign their current logo - the mascot Twitchy. Previously the style was busier and more cartoony, and they found that it didn't reduce well, so the task was to design a new representation of twitchy, one simpler and more applicable. As well as vastly improving the design of the character while maintaining the twitch and colour scheme I also added some fun, topsy-turvy typography, inspired by Rotten Tomatoes.

Ping are a messaging service dedicated specifically to businesses and small teams. They requested a text-based logo, but with an open mind to icons within the typography. I chose to keep it rather basic overall, with a fun twist in using the tie instead of an 'I' while also adding the classic speech bubble (optional for the company) to dictate easily that this is a messaging platform quickly.

I loved the idea I had for this one - "Wildlife" requested just an icon for their logo, with any animal associated with their company - they take care of wild animal's lives and habitats. Without any typography I wanted to represent the love this non-profit organisation shows for their clients, the animals. I found this nice idea of shaping a love heart around the ear of an elephant and the rest loosely represented in the rest of the shape. Perhaps it could use some fine-tuning but I loved the idea on this one.

Another Icons that I loved. The brand 1-800-Rosebud are a flowers and gift sending business based online, the requested and flowers as an icon with bold, visible typography. As I said I loved the icon, the rose inside another flower really works for me. The typography and layout gave me some trouble, I didn't want it to look too corporate, but not too silly that it becomes unreadable so I settled on this idea, surrounding the icon to make it look as more of a badge, fun but not skipping on readability. 

This time the client was the organisation team behind "Run Austin", a yearly charity run event to raise money and awareness for Autism - a fantastic cause. I didn't want to use the classic shape of the state (Texas) or the flag, they were too obvious for me. I went instead for a focus on the running while using the Texas colours, and I found this idea which kind of reminded me of looking at something in different ways - a well-known symptom of the disability, I just though with the mis-aligned outline it makes people really look at the logo and think about it and it's meaning.

Sparked are a video game news company, for their logo they wanted something on a dark background first and foremost, but more they wanted a spark, flame, fire, something like that as the icon. I mixed a flame with a lightening bolt to create this fun, exciting icon. The typography was a bit of fun, each letter gradually a heavier weight of Din 2014 creates a nice effect, balancing the typography against the bold icon. Design to fit nicely on the header of a website I think this logo works rather well.

Paint are a company based in the art community, their app allows anybody to colour match an item just by taking a photo. They wanted a logo that could work both as a full logo and as an app icon on smart phones. I created a little bit of a brand identity, showcasing the colour range available to this style. The main icon is displayed above, the 45° cuts allowing each colour to shine through with the colourful expansion allowing any colour combination to work and still feel like the same app and brand.

So this one is for a clothing company named Anchor, they made a point of telling me that they use only recycled materials from old boat sails. The client requested a simple looking logo with an anchor included as the main icon, and specifically no blues but colourful. I settled on the green and gold you can see, but the way the logo is designed it's able to be used in any colour in many sizes on any item of clothing, although I have to say I quite like the plain white on black.

This is a candy shop in the UK named sweets. They were open to ideas for the logo as long as the type could be read from distance. I went with this, something quite fun in the typographic style, with a bright, bold colour to allow the logo to stand out on a sign or possibly on packaging in the future depending how the brand would branch out. It can be adaptable to most colours and incorporate different words for different products, if that's where it went. A simple logo with a strong plan for how it could develop into a full brand identity.

A security system for digital passwords, malware, server backups specifically for tech companies. They requested the logo to be exactly the name - sword and Shield. I wanted to do something a little interesting with it, so I went with a single line drawing style to create a cool effect. It was requested to be able to be used on any background - light of dark, so the best way to do this is to use a single colour as I have.

JJ Pizza has been serving the community in Chicago since 2002. They wanted a redesign of their original logo, although they wanted a completely different style. The only thing they really wanted to be kept is the red colour. I went with a simple design that can break down and work either on a store front or down to an engraving on a table or on a menu. Simple but effective.

I wanted to go pretty classic with this. An online book store with no specifics other than the name, I went pretty classic using Garamond as the typeface, for the history of it as well as some neat, parchment and print colours like an old book page. The interest comes from the glasses between the two 'O's in the word, which makes it a little interesting while staying classic.

This time the client is the owner of Pups, an online store dedicated to delivering all things a dog needs. They wanted the logo to focus on both an icon containing a dog or dogs and typography, both of which should be able to be used separately or together. I went with this negative space kind of idea in a two-tone circle, which creates a really nice, original, simple effect.

Sharp provide high quality knives, specific for now to cooking and kitchen knives of all types. They wanted a minimal logo that works on black and white or white on black, no colours. I chose a classic serif font, to give it an established feel straight away, and I've added a precise cut to the text, making it feel sharp and precise.

This time the client was from Fast, an online form generating system. They requested a typographic logo with an idea of a possible icon, specifically they requested orange and/or blue. I went through quite a few iterations before settling on this idea. Simple, bold type with a page next to, with the lines representing speed and the text on a form.

A sushi restaurant in LA, the idea was to replicate the idea of a Japanese Puzzle Box, with strong typography. You can see the patterns created on the mockups that follow and the multiple colour options that come with the brand while remaining consistent and adaptable for the brand.

This time the client asked for something not too special - something, ordinary but understandable. They need to be visible, but they are not a brand - more a service. They asked for the full typography and and easily understandable mark, the only condition being the request of mountains being included somehow - to represent the area in which the hospital resides. A simple idea then, a cross, a dog, mountains. Perhaps a little obvious, but as designers we should always adhere closely to the client's wishes.

This time the client represented Freelance, an online system that acts as a main hub for freelancers across the world, things including invoices, time, projects, client communication and so on. They requested a typographic logo, so as not to alienate any kind of artist or to be too specific to one (if I used a paintbrush for example, that doesn't work hugely well for a UX/UI designer). I did think of a small icon to work well with this modified Helvetica Bold, in a bird. It represents freedom, peace, expression. A nicely well rounded symbol that can be used or not used, thanks to the unique modification of the typeface. 

This time the brief was to design a logo for myself, of course I already have a logo, so rather than making a new one I decided to expand on my current. Version 2.0, if you will. I've created a brand new lock up between the typography and icon, a more specific colour palette, new patterns, typeface choices, mission explanation and merchandise. I now feel like a real designer!

Deadbeat is an upcoming online music streaming service dedicated specifically to EDM, House, Dubstep, Drum & Bass and so on. I used a few tricks this time - maybe too many, anyway, you can see the D's and B styled to look like music notes - the beauty of Gill Sans lending to the design. The skull has a sound wave and a cross instead of an eye (representing dead, popular in cartoons and illustrations), and finally the reverberations coming from the head of the skull, thinking of the aggressive style music.

Avocado is a smart shopping app that helps keep everything in order, including price, calories and nutritional information, new recipe ideas and so much more. I decided to make the logo as friendly and inviting as possible, to represent the values of the people behind the app, friendly and helpful 

This time the client is rather obvious in their function. In the artwork, they specified some kind of landscape display to represent the area of Wenatchee, and in their set of 'liked logos' I noticed that many were of badges, and went with that, illustrating the famous valley, in the colours from the official flag of the city. I also wanted to look at what Wenatchee is known for, and I found that it is the city of apples - hence the simple apple at the bottom of the design, just a hint at the area.

My Wine is an online wine delivery service, serving any wine for any occasion. They requested just the colour of their logo - the merlot style red. Other than that, free game. I liked this negative space idea, I tried to pair it and tie it into something more like a box or parcel, but it didn't seem to work so I stuck with this cool idea.

This time I was dealing with a system that monitors players in the NFL for their heart, speed, analysis and so much more. They didn't have a name, so 'Footprint' is the name that I chose. I didn't want to have something obvious like 'Fitdata' or 'WellRate', to me they aren't memorable, but something a little more outside the line that's still relevant. The logo is a representation of a bar chart, a common visual aid for statistics and analysis. The colours Old Glory Red and Old Glory blue, from the USA flag to represent that it's used largely by American Footballers.

Fashionista is an app for women's clothing style - combining your wardrobe with great offers and deals to help get some amazing style combinations. They asked for a logo than works using white on top of another colour, and with an icon that works for an app icon. I wanted something not over-clean, nice and contrasting. I went with this idea, a scbribbled and illustrated dress, kind of roughly drawn along with a beautiful Bodoni 72 typeface with minor modifications to help with leading and spacing.

Last one! This time it was a kind of a free round - redesign an existing logo or one for family or friends. I went with option 1 in a way - I decided to design a logo to encompass my current favourite series of books - The Faithful and the Fallen by John Gwynne - the series name hasn't had a logo, but the brand is consistent with the titles on the book covers, a blackletter gothic style which I've tried to adhere to. I've also got a kind of yin-yang idea, the Ben-Elim's angel wings and the Kadoshim's leathery demonic wings, the black sun and the bright star - which also doubles as a shield for battle. The good vs the evil. The style is maybe a little too modern for this medieval fantasy but I liked the ideas put into this one.