BRASÍLIA / SÃO PAULO JUN 2016 ⏤ JAN 2017
( evino ) Website & IOS App
The challenge: How can we make wine popular and accessible in Brazil?
The wine industry in Brazil is still a niche market, often focused on people at an older age and that are part of elite social groups. Evino embraced the mission of making the wine experience accessible to more people, innovating to make wine the go to drink of anyone.
Evino wanted to bring a friendly approach to present the wine selection and break the barrier people usually have when first entering the wine world. Their goal was also to make the brand clearer across the channels. Evino invited us to work on this challenge together and we couldn’t be happier. That’s when we came aboard.
Improve the UX and UI of the iPhone App
We started our first challenge by reimagining the experience for the iPhone App. We worked on the main screens of the application, the storefront and the wine catalog where we suggested several improvements on the User Experience and User Interface.
The website redesign.
Going deep into the discovery process
Going deep into the discovery process
After getting great results on the iPhone App, it was time to embrace the next challenge. Redesign Evino’s website with a completely new user experience.
At the time, the Brazilian wine industry was steadily growing. Mapping the market in collaboration with the Evino’s Product team, we understood the real scenario and also the main trends around wine commerce. We got a deep understanding from people inside the company, interviewing them so we could see the product as a whole.
Design is never done
Like the product, the team should also grow. We believe digital products are living organisms that are constantly evolving. It was time for Evino to build their own design team, and we supported them on this transition. Since then, their team has been doing an amazing job on evolving the product constantly.
RECOGNITIONS
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STARTAÊ TEAM
Flavio Ludgero
Victoria Haidamus
Mario Gogh
Rafael Torales
Renato Contaifer
Renato Carvalho
Victoria Haidamus
Mario Gogh
Rafael Torales
Renato Contaifer
Renato Carvalho
EVINO TEAM
Management — Marcos Leal, Luis-Daniel Alegria, David Pereira
Design — Juscieldo (Lavi) Santos, Wellington Tavares, Ana Lucia Pires
Frontend — Erick Pereira da Silva, Murilo Prestes, Matheus Marsiglio, Victor Gutierre Backend — Leonardo Siqueira, Eduardo Costa Nicioli, Airton Liborio, Thiago Pagotto, Danilo Albuquerque, Ariana Kataoka, Fernando Alexandre, Murillo Peixoto
App Development — Victor Brittes, Yago (Nodo), Andre (Nodo)
QA — Julio de Lima, Lucas Carvalho Silva, Leandro Muto
Design — Juscieldo (Lavi) Santos, Wellington Tavares, Ana Lucia Pires
Frontend — Erick Pereira da Silva, Murilo Prestes, Matheus Marsiglio, Victor Gutierre Backend — Leonardo Siqueira, Eduardo Costa Nicioli, Airton Liborio, Thiago Pagotto, Danilo Albuquerque, Ariana Kataoka, Fernando Alexandre, Murillo Peixoto
App Development — Victor Brittes, Yago (Nodo), Andre (Nodo)
QA — Julio de Lima, Lucas Carvalho Silva, Leandro Muto
