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Queen’s Bike é uma marca (fictícia) de acessórios femininos e sofisticados para bicicletas, destinada principalmente a jovens mulheres tanto ativas como descontraídas, práticas e elegantes. É amiga do ambiente, com o objetivo de explorar uma vertente não desportiva do ciclismo, ou seja, o uso da bicicleta como meio de transporte e lazer no dia-a-dia. A marca foi desenhada em 2016 para um projeto universitário em que o objetivo final era a elaboração do seu respetivo manual de normas.
Queen’s Bike is a (fictional) brand of feminine and sophisticated accessories for bicycles, mainly targeted at both active and relaxed young women, practical and elegant. It’s eco friendly, and its main goal is the exploration of other aspects of cycling that aren’t for competitive sport, meaning the usage of bicycles as mean of transportation and fun in daily life. The brand was designed in 2016 for an university project, where the main goal was the creation of its respective guidelines.
O manual informa as regras base sem ser prolixo, mantendo ao longo das suas páginas um ar airoso e elegante com um toque juvenil.
The guidelines explain the base rules without being verbose, keeping a fresh air of elegance and youth throughout its pages.
Inside (two-page spreads)
* This was group project, in collaboration with Filipa Pereira and Soraia Tavares.
* Thank you to teachers Diogo Riobom, Gonçalo Gomes, Lígia Lopes and Rui Costa.
* The book mockups were designed by Pune Design and Graphics Fuel.
* Currently, the mockups used to display the brand within the guidelines are unknown.
* Fonts Caviar Dreams and Champagne and Limousines was designed by Lauren Thompson.
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