B-Label is a premium hemp clothing brand targeted towards an eco-conscious consumer—intelligent and nature loving. Mode focused on a lifestyle driven campaign that would resonate with their ideal audience while staying true to the contemporary and earthy appeal of the brand. The narrative was centred around nature and cultivates the beauty of it in everyday moments.
Project Credits:
Photography: Mourya Dandu & Vishakha Jindal
Location: Studio Mumbai, Alibag
Muse: Iman Eldeeb & Adhiraj Chakrabarti
January, 2018
