Opportunity
Provide education and guidance for a client on marketing strategies, such as how to get into the advertising space, how much to invest, and how to position their business.
Business Details
Originally started in Greenwood, SC, and part of CountyBank, Greenwood Capital Associates was seeking to explain their company value.
Solution
Through three audits and target market research, we showed what competitors and industry leaders were doing, as well as how to evaluate what was strong, what wasn’t and where the opportunities were.
Result
The company is now investing money in marketing for the first time in their history.
Above: Brand recommendation presentation excerpt. They weren’t initially looking for a logo update, but we
showed how small updates could make a big impact. They agreed and we updated the logo.
showed how small updates could make a big impact. They agreed and we updated the logo.
Above: Competitor audit presentation excerpt.
Materials
Brand, web and competitor audits, and brand recommendations including a logo update.
Client Appreciation
Engaging with multiple levels and heads of an organization is always insightful. These clients were no exception, bringing curiosity and wisdom to the discussion.
