"Style Tourism" is a modern touristic company. The goal of "Style Tourism" is to make tourism in Russia popular among russians and foreigners. The task was to create logotype that should be modern and at the same time clear enough to cause associations with Russia.

Solution

We decided to use in logotype lettering in style of traditional slavic handwritten font - viaz. The base red colour also associates with Russia.  Besides that we proposed to use in visual identity several patterns made of stylised elements of russian ornament.