A logo is a graphic mark, symbol, metaphor or an emblem of the community or idea it represents. Imagine the logo as the body and the identity as the personality, traits and characteristics of a person. That was the vision with which we went forward in our Brand Identity.
This project was commissioned by G5A Foundation for Contemporary Culture - cityLAB in collaboration with MCGM, Mumbai and Capital First, Mumbai.
Artistic Director and Creative Direction: Anuradha Parikh
Conceptualisation and Design: Aishwarya Kumar
Production: Sanket Sevarkar
Sample uniform T-shirts for employees, supervisors and rag picker's part of the Waste Management System at Worli Koliwada.
