Klinskoe is an original Russian beer brand with the history dating back to 1981. Klinskoe has been brewed according to an own special recipe and by early 1990s became really famous. Since 1999 the brand belongs to ABInBev as one of leading national brands. Since early 2000s Klinskoe has the positioning of the beer for young men who love hangouts and parties. This positioning was translated through all communication materials and the packaging design, which was updated several times in the last 15 years. The new Klinskoe visual brand identity developed by Max Brandson communicates the same idea,
it is urban, dynamic and trendy!!
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