WayRay is a global company headquartered in Switzerland. Since 2012, the company has been the leading developer of holographic AR technologies for connected cars. With an in-house R&D center, a prototyping factory, and a team of professionals, WayRay develops holographic materials and optical systems, as well as complex mechanics, electronics, and software.

WayRay’s solutions have one distinctive feature in common — True Augmented Reality. It’s a virtual world around the car that moves and continuously changes in sync with the route and driver’s preferences. Different types of content can be displayed in True AR, including route navigation, infotainment, and ADAS visualization. The information is seamlessly integrated into the real world.