BEMO Ads for September 2017 Brampton Guardian - City of Brampton
Business Goal: Use a series of print ads placed each week during the month of September in the Brampton Guardian, to remind parents to update safety information, and talk to their Children about emergency plans while away from the home.
Creative Solution: Back to school supply images (backpack, pencil crayons, scissors and crayon drawing) were used to focus the viewer's attention on the important information regarding children's safety and emergency readiness while away from the home. All four ads maintained the same layout during the campaign to establish and maintain brand identity. Only the image changed to draw the viewer's interest to the new information being imparted for that week.
