TELECOMMUNICATION SECTOR CAMPAIGN

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Brief: It is a hypothetical project to showcase a fresh approach with a bold and direct theme “dus hai to bas hai”. The communication calls out customers to decide among various mini recharge offers in just Rs.10/-.

Selection of name of service: Bharti Airtel

Design Idea: The concept behind this campaign is to display the connection between different set of people at a particular time, using technology and mobile phones to connect with each other. Common icons here portrays the ease of connectivity.

Design concept: The objective is to make the brand more contemporary and youthful by brand reinforcement and positioning by reaching out and engaging with customers, mostly youngsters.

Illustration: Illustrations are created on Adobe Illustrator