The goal here was the portray the quality and the values of this company. Their message:
"to transform the homes, schools and any other house or building, to a serene place so the people can enjoy & relax their living"
"Serenity" instantly made me visualise blue, moody tones for the brand's colour scheme. Calmness and luxury is what the company wants to reflect. "Flooring" made me think the natural colours of wood, brown.
"Serenity" instantly made me visualise blue, moody tones for the brand's colour scheme. Calmness and luxury is what the company wants to reflect. "Flooring" made me think the natural colours of wood, brown.
By placing the SF initials of the brand's name, I intended to form a square modern minimal clean design, that with a bit of imagination. the curves and spaces resemble a floor plan or alternatively, one could see a tile pattern that when in repetition, it creates a seamless floor design.
A minimal, modern. geometric sans serif font, to match the logo mark and to reflect the authoritative, grounded but relaxed & stylish brand's identity.
