SIZI Japanese Spices -Speaking Volumes -

  • SIZI Japanese Spices - Speaking Volumes -
    Branding / Art Direction / Packaging / Graphic Design 

    Design often depends on graphic elements and texts to provide information. This thesis explores how to create a visual and haptic language that communicates without relying on specific languages, letterforms or graphic symbols. For this project, I approach the experience of a package through the senses, capitalizing on texture, form, tone, and materials. 
  • Embossing plates
  • Bag

    Instead of having standard shopping bag, I designed a multiple use fabric bag. I wanted to create the moment that people use their senses through the product I made, I used fabric which has unique tactility also matches to the branding concept and other designs.
  • Uniform
  • Related Project: Haptic Book

    Art Direction/Branding/Package/Product Photography: 
    Kazuha Otake

    Store Design: Ryutaro Arai
    Uniform Design: Tomi
    Fashion Photography: Peng Yu Chen
    Uniform Model: Owen Law
    Hand Model: Shanshan Chen
    Assistant: Terumi Saito

    Special Thanks to: 
    Professor Jean Brennan 
    Professor Alisa Zamir