What is Pen 2 Paper?
Pen 2 Paper Grants are experienced grant consultants that takes a comprehensive approach to building, maintaining and diversifying revenue through grants. They write award-winning proposals that work with a wide range of non-profit organizations providing high quality grant consulting and development services that facilitate financial growth and support long-term sustainability.
This was a class assignment, the company reached out to the university of California State University, Fullerton to help re-brand the their company. Students got to create their own branding strategy for Pen to Paper Grant Consulting, help them to create a complete solution for their new company.
Moodboard & Brand Exploration
Sketching
Sketching is one of the stages in the branding process. This is a visual exploration and the basis for dialog between the design and a client. During this stage, it's about exploring what works to discover which expresses a brand's mood in the best way.
Sketches
Exploration
Colors
Symbol Construction
The Golden Ratio is a great technique to use for this logo constructing to create balance and aesthetic shapes.
Typography
Storyboard
For this project, I wrote, illustrated, animated, & narrated this explainer video to help prospective clients understand what Pen to Paper offers, & who they are as a company.
Storyboard
Custom Isometric Illustrations
Examples of Branding Usage