The new trendy wood fired pizza pop-up
on Edinburgh’s street food scene targeted at millenials.
on Edinburgh’s street food scene targeted at millenials.
requirements
logo( fire and dough )
clear identity
truck/housebox appearance
t-shirts (for customers)
tagline-fast,fresh,funky,firing,fantastic...
-seasonal-modern, current
-quality
clear identity
truck/housebox appearance
t-shirts (for customers)
tagline-fast,fresh,funky,firing,fantastic...
-seasonal-modern, current
-quality
FEATURES
wood-fired neapolitan pizza
young,modern,current brand
quality and seasonal ingredients/product
target market:young professionals/students
young,modern,current brand
quality and seasonal ingredients/product
target market:young professionals/students
logo
the logo bases on the shape of pizza
It has been composed by the letters of branding name
the color has chosen the main color of the truck store
tgreen color reprents healthy and fresh
the curving design of the letters reprents young modern current brand
It has been composed by the letters of branding name
the color has chosen the main color of the truck store
tgreen color reprents healthy and fresh
the curving design of the letters reprents young modern current brand
menu
we have chosen to use black board to design the menu as the pizza is seasonal exchanged
handdraw the various ingredients for different flavours to be recognised easily
handdraw the various ingredients for different flavours to be recognised easily
