Promsvyaz bank web portal for business

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The bank

Promsvyazbank is one of the backbone strategic banks of Russia. It is one of the 10 largest banks in terms of capital. Small and medium business are belong to the key activities of the Bank. Promsvyazbank develops alternative ways and options for interaction with their target audience, promote their services and products. One of them is a creation of the business portal for small and medium-sized business.

Bank goals

The main goal of the portal for the Bank is to attract new customers, expecially primarily entrepreneurs, who just starts their way. The Bank wants to make more money. But what do businessmen need?

About new businessmen in Russia

The share of people who want to start a business in Russia is growing. Basically, young people want instable future and independence from the employer.

Problems of russian businessmen

New businessmen in Russia have a lot of problems. They don't know where to get money, how to look for suppliers and how to do everything within the law. But if they have money to start a business, they often do not know how to properly dispose of them and just lose them.

Target group

During the research the dominant age groups were identified, the ratio of men and women was analyzed. There were built main user groups and persons on the basis of this reaseach.

Conclusion

Beginner businessmen have many problems, each of them has its own tasks, depending on the specifics of the business and the scale of the initial investment. But there is something that unites them:

1. Most of people don't have the basic understanding of business strategy and economic processes.

2. Legal illiteracy, as well as ignorance of the laws, the tax system and nuances of staff work.

3. Most part of businessmen start its business without studying the demand and their audience, without learning their competitors. They do not know to start a business and what steps needs to do in the future.

The detailed analytical report is contain almost 50 pages. You can study the analytical part of the project, read interesting facts about Russian business , see the analysis of direct and secondary competitors, benchmarking, by downloading the report from the link (only in Russian).

The portal is a place for all useful information and news.

Business news, Economics, legislation and training content.

Women in business contain a huge audience, which is dedicated to a special section.

Some of the content is created by invited bloggers, business coaches and users themselves.

Market research, data on various areas and in accessible language about useful services of the Bank and partners,are based on real stories of entrepreneurs from the portal.

The entrepreneurs could tell about their products and services to other entrepreneurs in special section. Also it contains the success stories of entrepreneurs from all over the world.

The largest segment is consists of start-up entrepreneurs. The Bank has maximal interest of them. But this is the segment that has no knowledge. 97% of its representatives are closed during over 3 years. That is why the Bank not profitable!

Business University is the second, and so important section of the site. Here are the entrepreneurs of all levels can find what is really important for them.

Also they can ask questions here and get answers from more experienced participants, and the business encyclopedia helps to understand the complex terms for beginners.

However, the most important section of the business University is a step-by-step guide for beginning entrepreneurs. Studying the presented materials, entrepreneurs will be able to start a business properly and not to fill their cones in the obvious for the professionals.

So many entrepreneurs are, and so many topics that can interest by them. Everyone needs their own, personalized content. But in addition to Big Data, the project offers to use simpler and more reliable means of personalization.