We were summoned to develop the new creative brand identity of I Do Bridal, Kuwait. The client felt that their previous branding did not reflect the high level of couture gowns they offer. Along with an interior redesign of all the stores, the new identity was launched, much more refined, elegant and chic.
After carefully studied their competitors, we realized that the majority of them lacked effectiveness in their branding, and that was a great advantage to the positioning of I Do Bridal as a premium leader brand in the wedding dresses industry.
