11m x 11m email, containing the entire Dakar Rally with a firewall-friendly file size of 3MB.
To generate support for the Toyota Hilux Teams' participation in the Dakar Rally we created an enormous 11m x 11m big email, containing the entire Dakar Rally. Sprites and nested tables allowed us to compress the email to a firewall-friendly 3MB.
By scrolling through our km:pixel Dakar mailer, users had to use their pacenotes, cunning and a little bit of luck to find their way through 42 000 pixels of dangerous South American desert. Fans got to feel like a Toyota Dakar teammate by experiencing all the Dakar had to throw at them...right at their desks.
Fitting the Dakar in an email
Unique elements along the way
Close attention was paid to the actual route details, including all past race highlights, tourist attractions, natural wonders and South American trivia. Using them in the story made navigating the email an adventure in itself as you never knew what you might discover.
