Visual identity for Apollo.
Client: Apollo
Role: Creative Direction / Design / Illustration
About: Apollo is a jelly-based meal replacement drink targeted towards ambitious young professionals. I was brought on to establish the complete brand identity including naming, brand strategy, typography, illustration, print, packaging, digital, social, out-of-home, and launch campaign execution.
THE PHRASE "FUEL YOUR MYTH" STEMS FROM THE IDEA OF CREATING YOUR NEVER-ENDING STORY AND BECOMING A LEGEND IN YOUR FIELD.
THE PHRASE "FUEL YOUR MYTH" STEMS FROM THE IDEA OF CREATING YOUR NEVER-ENDING STORY AND BECOMING A LEGEND IN YOUR FIELD.
