Redesign of logo
Jump is a private brand for accessories like collars, leashes, and toys for both Cats and Dogs.
The redesign focused on the key words movement and fun!
The tags have options with and without pictures, or even sub-brands, printed on white carton to contrast in our stores that have dark wood backgrounds and black shelves.
Development of Brand Identity, Brand standards, and Trade and Consumer Materials.
Treats Packaging
A year after developing the 'Healthy Grains' version of the Performatrin Naturals line of Dry Food, the treats project started.
After considering using the "Yes Please" that is shown on the back of the bags, the need to make it bilingual restricted the layout considerably - but the result is a cleaner packaging.
Redesign of Packaging
Teamwork:
The redesign of Fresh 4 Life, a private brand of Cat litter, and the development of Fresh 4 Life - Small Pet Bedding.
Development of Brand Identity and Brand Standards.
Layout updated in 2022/2023, making it bilingual.
Another Redesign of Packaging: Bilingual version of the Performatrin Ultra Dry Food (42 Recipes) and Wet Food (50 Recipes/Sizes total).
Extension of a private brand: Lovibles Cat Treats
Teamwork:
Development of Brand Identity, Brand standards, and Trade and Consumer materials for dry and wet food.
Every food flavour has a funny name and the bags show on the back the lifestyle of this cat character in 'pictures'. Cat owners for sure love to spoil their kitties, so the kibbles have shapes of hearts, kisses, and hugs! Released in the US and Canadian markets in April 2019, the launch resulted in a 45% increase in sales for cat food (private brand economy).
PAC - Canadian Leadership Awards GOLD winner in Brand Marketing in 2019
PAC - Canadian Leadership Awards BEST OF SHOW - Brand Marketing in 2019
PAC - Canadian Leadership Awards Nominee in 2020
Pet Retail Brands Ltd., SGS and Tempo Plastics Ltd.
