Conceptual solution based on copywriting company Apostrophe. The solution explores the focus of being a brand built around words, and how they can have personality, meaning and impact. 

The branding solution uses type as the central focus. Words are used in place of punctuation marks to bring a new dynamic into the reading experience. The logo and type is clear and considered, similar to the brands approach to words. In contrast, a playful type is also utilised and allows for a more playful aspect. A warm and complementary colour pallete brings energy and displays the brands versatility.   

Hypothetical portfolio piece