Cannes Lions Survival Kit
Branding, Strategy, Packaging, Illustration
2016
This project was made at Phoenix the Creative Studio.
Cannes Lions has always been a popular event, but in recent years it’s been more popular than ever. This means that it’s difficult to stand out there. There’s a lot of noise and options for attendees to choose from, and we wanted to cut through the clutter and reach decision makers at brands and agencies.
1,000 kits were delivered by hand to senior marketers at brands, agencies, and publishers. We were able to achieve 150 meetings on the GumGum boat, many of which were impromptu meetings with prospects and clients who were drawn to the boat by the kits. We expanded GumGum’s brand awareness to a number of executives who previously hadn’t heard of the company.
